Follow our adventures as we celebrate the ease of accessing this regional craft brewery and showcase a series of charming stops along the way. This campaign sought to inspire beer lovers to craft their own ‘Tröegs Trip’ inspired by the allure of discovery and the joy of the open road.
Stop 1: Canandaigua Lake Boat Houses
We begin our adventure in the Finger Lakes region of New York. Enjoy the nostalgic ambiance of Canandaigua Lake, imagining the stories held within these historic boat houses. The scene invites you to linger, taking a leisurely stroll along the pier or simply finding a quiet spot to absorb the beauty and history that this slice of Canandaigua Lake offers. A visit to the Canandaigua Boat Houses is a nostalgic and memorable experience in the heart of New York.
Stop 2: Muranda Cheese Company
Nestled in the captivating Finger Lakes region of New York, the next stop on our road trip unveils the rustic charm of Muranda Cheese Company. As you approach the creamery, the pastoral beauty of the countryside unfolds, inviting visitors to immerse themselves in a farm-to-table experience.
With over 17 types of cheeses recognized for their superior artisanal quality, the tasting experience becomes a journey through the diverse and nuanced world of cheese. Pair these delectable offerings with some local beer or wine, for an elevated tasting experience that perfectly encapsulate the essence of the Finger Lakes.
Stop 3: Firelight Camps
A visit to Firelight Camps in Ithaca, New York, is a rendezvous with nature’s luxury—a seamless blend of outdoor adventure and comfort. The canvas tents, elegantly nestled among towering trees, evoke a sense of rustic sophistication. Inside, you’ll find cozy beds, wooden floors, and thoughtful touches that meld the charm of camping with the comfort of a boutique hotel.
The heart of Firelight Camps lies in its communal spaces—a central pavilion where guests gather to share stories, laughter, and locally sourced meals crafted by talented chefs. The atmosphere buzzes with camaraderie as visitors bond over the day’s adventures or plan excursions into Ithaca’s renowned hiking trails or nearby wineries.
Stop 4: Tröegs Independent Brewing
A visit to Tröegs Independent Brewing in Hershey, PA, is an immersive journey into the world of craft beer, creativity, and passion for brewing.
The brewery’s exterior boasts an industrial-chic design, but as you step inside, you’re greeted by a vibrant and welcoming atmosphere. The bustling taproom buzzes with energy, alive with the clinking of glasses and animated conversations among beer enthusiasts.
Guided tours offer an inside look into the brewing process, showcasing gleaming steel tanks full of fermenting beer and giant wooden foeders that infuse carefully crafted beers with unique character. Knowledgeable guides share the brewery’s history and the artistry behind crafting their signature ales and lagers.
The heart of the visit lies in the taproom, where a diverse selection of beers awaits exploration. From hoppy IPAs to rich stouts and experimental seasonal offerings, the lineup caters to a spectrum of tastes. Enthusiastic staff members eagerly assist in recommending flights or suggesting pairings from their world-class kitchen, playfully named the Snack Bar.
Guests often linger, savoring pints of their favorites or engaging in lively conversations with fellow beer lovers. The vibrant ambiance is enhanced by the brewery’s commitment to sustainability, evident in their eco-friendly practices and dedication to local sourcing.
For those seeking a deeper dive, the Scratch Beer series offers exclusive small-batch creations, showcasing the brewery’s innovative spirit. Visitors can witness the experimental side of brewing, often stumbling upon unique and limited-edition releases that add a touch of excitement to the experience.
Ultimately, a visit to Tröegs Independent Brewing in Hershey is more than a tasting—it’s an immersion into the craftsmanship, community, and creativity that define the essence of this celebrated brewery. It’s an invitation to savor exceptional craft beer and embrace the passion that goes into every pour.
