Labels are often the first point of contact between consumers and a brand. They visually represent the brewery’s personality, values, and story. Unique and well-crafted labels help breweries stand out in a crowded market and build a memorable brand identity.

The challenge was to create a flexible template that could swiftly accommodate diverse designs while maintaining a cohesive brand identity. Drawing inspiration from 90s hip-hop music, each beer is an ode to this era, boasting names that pay homage to iconic tracks and artists.

The brewery’s original label design prominently showcased storm clouds, serving as a defining visual element. Building upon this motif, many designs include varied cloud renditions in the background. This approach maintains the brewery’s distinct visual language while injecting a fresh, vibrant appeal into each label.

Adding a unique element, each beer name is meticulously hand-drawn for every design iteration. This bespoke approach helps craft a unique narrative for each beer, capturing the essence of the music that inspired their names.