“the Craft Beer Girl” was a personal brand, built in the early 2010’s. At its core, this project was a testament to the intersection of passion, community, and a burgeoning industry. Through an Instagram account and accompanying website, “the Craft Beer Girl” provided a platform for exploration, education, and advocacy within the craft beer movement, with a focus on amplifying the voices and experiences of women in this traditionally male-dominated space.

The “Deer & Beer” pairing brings together the distinctive herbal profile of Jägermeister and the robust character of Old Chub Scotch Ale from Oskar Blues Brewery in a surprising and harmonious union.