The logo was crafted to embody the essence of adventure and style, reflecting the company’s expertise in both outdoor gear and sales expertise. With clean, modern lines and a balanced design, the logo is versatile across various platforms and conveys the brand’s focus on bringing the best of outdoor performance to the retail environment.
A brand dedicated to empowering outdoor adventurers, hunters, and homesteading families with the knowledge, tools, and confidence to navigate the wilderness safely.
Through an Instagram account and accompanying website, “the Craft Beer Girl” provided a platform for exploration, education, and advocacy within the craft beer movement, with a focus on amplifying the voices and experiences of women in this traditionally male-dominated space.
© 2023 Amy Ellsworth.