As an avid outdoorsman and conservationist, Jason has spent years honing his skills, both in the field and in the kitchen, to honor each harvest. Now, he shares his passion for American fare and wild game cooking with like-minded adventurers in camps and kitchens across the U.S.
Logo
At the heart of this brand identity lies the essence of adventure, camaraderie, and gastronomic delight. The logo features two large antlers embracing a central campfire flame. This emblem encapsulates the spirit of the outdoors, the primal essence of fire, and the unity found in shared meals and storytelling around the warmth of a blazing fire.
Typography
Delving into the brand’s typography, the fusion of IM Fell English and Acumin Pro Bold embodies the marriage between tradition and modernity. IM Fell English evokes a sense of heritage and timelessness, resonating with the longstanding tradition of culinary mastery passed down through generations. Complemented by Acumin Pro Bold, the typography strikes a balance, infusing a contemporary edge that speaks to Ellsworth Cooks’ innovative approach to classic recipes and culinary techniques.
